amazon sales rank

Also known for its acronym BSR, Best Sellers Rank is what its name says – a ranking of products based on how well it sells in Amazon under the. A good sales rank for books on Amazon is anything under 1,000,000. This does not mean you should only sell books with sales ranks under 1,000,000 though. The Amazon Bestseller Rank (BSR) tells us how well an item is selling relative to other products in the same Amazon category. An item with BSR 1 is currently.
amazon sales rank
amazon sales rank

Amazon sales rank -

What Sellers Must Know in 2021

"War is ninety percent information."

-Napoleon Bonaparte

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Actual Size of Napolean Bonaparte. They weren't kidding!

If you sell on Amazon, understanding how Amazon Best Sellers Rank (BSR) works is critical to your success. Whether you buy other people's products to sell or manufacture your own, you need to understand BSR inside and out.

  • You'll tie up money in products that won’t sell but incur storage fees.

  • You'll lose money by pricing products incorrectly.

  • You'll miss out on opportunities to buy the right amounts of products.

  • You'll waste time on products you should have passed.

  • In this post, I’ll explain what Amazon Best Sellers Rank (BSR) is, how it’s calculated, and how it figures into getting more sales.

    What is Amazon Best Sellers Rank (BSR)?

    The BSR, also known as “sales rank,” is a number assigned to each product in Amazon’s database. The ranking represents recent sales volume for the product. Each department, as well as each category, have their own best seller ranking system. The BSR is given to each product based on the product’s orders compared to other products in the same category, within a specific amount of time.

    We don't have the exact formula for how BSR is calculated and that's fine. You just understand that a lower BSR (closer to 1) means a product is selling faster at that exact moment than products with a higher BSR (further from 1). 

    The BSR only considers sales. The number of reviews, average customer rating or price do not factor into BSR.

    Here is BSR in Amazon's words.

    Amazon logo

    "The Amazon Best Sellers calculation is based on Amazon.com sales and is updated hourly to reflect recent and historical sales of every item sold on Amazon.com."

    BSR refers to "sales" and not "units." 

    This is because a sale (one order) of 20 units will have the same impact on BSR as a sale of 1 unit. This is something few sellers realize. 

    It's important to note that sales rank is not a reflection of lifetime sales and historical popularity.

    For example, The Easy Bake Oven has sold over 30 million units since its release in 1963, but you won’t find it in the top 10 sales ranks in the Amazon toys and games category.

    At the time of this post, a card game called Skyjo owns the #1 spot. It hasn't sold 30 million units like the Easy Bake Oven, but it holds the #1 spot in the Toys & Games category because it is selling more units more recently.

    Premier model easy bake oven

    Easy Bake oven may be the most popular selling toy of all time, but you won't find it at the top of Amazon categories right now.

    Where Do You Find Sales Rank

    A product's BSR is shown on the product details page. 

    Navigate about halfway down a product page and you'll see a section that looks like this...

    where to find sales rank

    Amazon Best Sellers Rank is found on the product details section of the products page.

    You'll see the product's rank in the main category as well as its rank in sub categories.

    There are a number of free and paid Chrome extensions that will show you the sales rank of a product on the page.

    There are a number of free and paid Chrome extensions that will show you the sales rank of a product on the page. 

    3rd party tools like RevSeller can make the sales rank more prominent on any Amazon page.

    The example above is a popular tool called RevSeller. The CamelCamelCamel and Keepa extensions are also extremely popular among sellers.

    What is Amazon Best Sellars Rank

    You can see the BSR of a product in the product details section. The lower your BSR number, the higher your rank. A BSR rank of #1 means that the product has sold more units than any other product in that category in that time period

    Finding the Amazon Best Sellers Rank

    How is Amazon Best Sellers Rank (BSR) Calculated?

    BSR is a snapshot in time, one hour of time, to be exact.

    Amazon Best Sellers Rank 24 hour span

    The BSR is calculated based on the sale of a particular product in one hour. The ranking also takes into consideration the current sales of that product, along with the sales history. A #1 ranking means that product has sold more units than any other product, in that same category, within that hour.

    The ranking of a product can be different in different Amazon marketplaces. A BSR of #5 on Amazon.com might be #50 in Amazon.ca.

    Amazon Best Seller Rank in different marketplaces

    The BSR only takes recent sales into account, nothing else like; product reviews or rating, price or total cart size. BSR is based only on the number of units recently. 

    It is NOT an indicator of the total number that have sold all time. Amazon relies on recency because it's a much better indicator of what you'll buy right now. 

    Amazon Sales Rank

    The first generation iPad has sold many more units in its lifetime than the latest model has, but that doesn't mean that you're more likely to buy the first generation. If you're looking for an iPad, you will see the one most people are buying right now which is usually the latest model.

    Amazon Sale Rank vs. Amazon Page Rank

    Sales rank and page rank are often confused with one another. 

    While sales rank refers to sales relative to a product category, page rank refers to where Amazon is showing a product on various search terms. This is decided based on many variables such as CTR, bounce rate, conversion rate, reviews and more. 

    A page rank therefore, is how the product is shown when a certain keyword is entered. 

    Tools like Helium10, Viral Launch and JungleScout work to help sellers understand page rank and boost their products for the most profitable search terms.

    Using BSR to Esimate Units Sold (Sales Velocity)

    Thanks to a lot of collected data over the years, BSR (sales rank) can be used by sellers to estimate future sales (sales velocity).

    Many sellers create rules of thumb for themselves such as, "if it's under (x rank) in (x category) it sells (x) amount/month." This is fine, but it's important to take several things into consideration. 

    1. Estimating units sold for a given BSR varies by category

    This is pretty simple. A BSR of 1 in toys may sell 10,000 units a month while a BSR of 1 in Grocery may sell 100,000+ units per month. 

    2. Estimating Sales based on BSR depends on marketplace

    A sales rank of 1 in toys & games in the Amazon.Com marketplace will sell almost 10x more units than a sales rank of 1 in toys & games in the Amazon.Ca marketplace.

    Amazon.com vs Amazon.ca

    Different marketplaces will sell different amounts of units for the same BSR. Canada's top toy product sells almost 1/10th of the amount of the US marketplaces top toy.

    3. Estimated Sales Is the Total for All Sellers

    Don't fall into the mistake of thinking like this: "this product sells 1 per day, so if I buy 10, it will take 10 days to sell." 

    For this to be true, you will need to own the buy box for all 10 days. If there are a lot of sellers on the listing, you need to understand that that isn't going to be the case most of the time.

    4. Free Estimators Aren't Perfect

    I'm going to share some free tools for estimating units sold based on sales rank, but you need to understand that they are never going to be perfect. Use them as a reference but always adapt based on your real world experiences.

    5. BSR Sub Categories Are Different Than Main Categories

    When using any of the free sales estimators, be sure to use the sales rank of the main category and not any of the the sub categories. In the example below, the book is ranked 1,000 BSR but is #1 in a subcategory Language Experience Approach to Teaching. Don't accidentally estimate the sales velocity based on that #1 sub category ranking!

    Amazon sub-category sales rank

    6. Pricing, Seasonality and Supply Influence Sales

    Your estimated sales are based on "all things being equal." Therefore, drastic changes can have drastic impacts. If has a BSR of 1 but has been selling at $20, raising the price to $30 will (almost always) lower the total sales. Also, many products see dramatic seasonal trends. The 4th quarter of Amazon impacts almost every category for instance. This is an other reason why these estimators will never be perfect.

    Do More Sales Equal a Lower (Better) BSR Ranking?

    This is going to sound weird, but no, not necessarily.

    BSR is based on relativity to other products in the same category. 

    Think of BSR like a 100 m race and the time you run only matters when compared to your opponents. 

    You could win the race by running it in 14 seconds if all of your opponents finish in <15 seconds or you could come in last if all of your opponents finished in >14 seconds.

    Here's an example in Amazon terms.

    You have a product and sell 100 units in one week. Let's say that the BSR (in this example) is now 10. 

    The next week you sell just 90 units but your BSR goes down (which is an improvement) to 5.

    You sold fewer units but improved your sales rank. How?

    This just means that the product above you also took dips in sales, but they resulted in them selling less units this week than you did. They sold below 90 so you are relatively selling more at that point in time.

    This can go the other direction as well. You could increase sales by 20% and still see a dip in your BSR if your competitors increased sales as well.

    Amazon Sales Estimator  [Tools for Estimating Sales Rank]

    Keepa

    Keepa.com (Website and extension)

    Keepa has a massive amount of Amazon sales data. They recently realized they were giving too much for free and started charging a small monthly fee. 

    CamelCamelCamel (website and extension)

    Similar to Keepa, CamelCamelCamel (just “camel” or “CCC” for short) is another free web based and chrome tool that lets your track price and sales history.

    How to read keepa graph

    Jungle Scout Estimator(web tool)

    To use this you need to enter an email address, but it is well worth it.

    It is not a perfect tool (like I said, sales rank is not perfect and is relevant to many factors) but it does provide the most accurate estimates I have found.

     Sales per category Amazon

    FBAtoolkit.com(web tool)

    When I started selling, I used this a lot. Word started to spread that it was garbage and couldn’t be trusted. You can be the judge. I found it helpful, but like the estimator, it is far from perfect.

    FBA Toolkit

    FBA Toolkit is far from perfect, but worth checking.

    Jungle Scout (web app and extension)

    The extension is going to allow you to see estimated sales per month, average price and other valuable data from the Amazon website.

    2016-12-16_16-59-19

    The web app doesn’t require you to run from within the Amazon website and can provide you with valuable insight into products and estimated sales.

    Tactical Arbitrage Variation Analyzer (paid web tool)

    Tactical Arbitrage is a premium tool ($99/month, get a free 10 day trial with code ER10 at checkout) and all uses get access to the product variation analyzer.

    This is great because it lets you analyze sales for products with variations (which can be more difficult to understand). The tool uses the number of reviews left for different sizes to show you what sizes and colors people are actually buying of certain items.

    While this was once a standalone extension, the feature has been added directly to Tactical Arbitrage. You can now paste an ASIN and see which variations are actually selling. The data isn't perfect since it is based on product reviews, but it is still very helpful. On products with hundreds of reviews, the data is very reliable. 

    Tactical Arbitrage Product Analysis

    In the example above, the size 11D(M) US shoes are selling the most (according to reviews) and 38.9% of all shoes sold under this ASIN are Black/Onyx/Charcoal.

    You must approach products with variations carefully!

    How to Improve Your BSR and Sales

    Now that you know the truth about BSR, using these strategies will increase your BSR and sales.

    If you want to learn EVERYTHING about sales rank, pricing strategy and demand forecasting, I highly recommend Stephen Smotherman’s book/web course “How to Keepa Camel."

    Источник: https://entreresource.com/what-you-need-to-know-about-amazon-best-sellers-rank-bsr/

    Stairway with Amazon logoConfused by the behavior of Amazon’s sales rank? John Doppler takes the mystery out of this frequently misunderstood feature.

    We’re all familiar with Amazon’s sales rank, those tantalizing numbers that have driven authors to obsessively revisit their pages over and over in hopes of seeing their book climb through the ranks.

    Has my rank changed yet? Better refresh it again...

    Has my rank changed yet? Better refresh it again…

    Yet, as a closely guarded secret, Amazon’s sales rank remains a perpetual source of confusion and myth.

    “Why did my sales rank go down when I sold more books this week?”
    “Why did my sales rank go up when I didn’t sell anything?!”
    “How did the sales rank of this book leapfrog over mine when I’ve sold ten times as many books?”

    Amazon won’t disclose their proprietary algorithms, but thanks to some clever analysis by indie authors, that formula has been reverse engineered. And once you understand that formula, the quirks of sales rank make much more sense, and you can use them to your advantage.

    Amazon’s sales rank algorithm is surprisingly simple…

    1. Each sale or download of a product counts as one point toward a hypothetical “rank score”.
    2. Each day, the preceding day’s score decreases by half, and is added to today’s points.
    3. For each category on Amazon, books are ranked based on their current scores.

    Example:
    Monday, a book sells 32 copies. That’s 32 points towards its ranking.
    Tuesday, the book sells 36 copies. Those 36 points are added to half of Monday’s total (32 / 2 = 16 points), for a total of 52 points.
    Wednesday, the book sells 16 copies. Those 16 points are added to half of Tuesday’s total (52 / 2 = 26 points), for a total of 42 points.

    …but the devil is in the details.

    The underlying process is simple, but there are aspects of the process that contribute to the “strange” behavior of the algorithm.

    Sales rank is relative to other books.

    A book does not exist in a vacuum. As your book rises in sales rank, it will displace other books. As other books rise through the ranks, your book may be pushed downwards.

    This counterintuitive feature of the algorithm is responsible for more confusion than any other.

    The more recent the sale, the more weight it has.

    Because the formula weights sales by recency, the effect of a sales spike quickly fades. The algorithm favors steady sales over a dramatic surge.

    Consider the two books below (Figure 1). Book A experiences slow, constant growth for the first two weeks. Book B offers a promotion which results in an explosion of sales, but those sales quickly settle back to normal levels once the promotion ends.

    Amazon sales rank - figure 1

    At the end of the second week, Book A holds a higher sales rank — and has better visibility — even though Book B sold over three times as many copies.

    In the long run, steady, organic growth outperforms sudden bursts of activity.

    And this underscores a point we’ve made in the past: publishing success is a marathon, not a sprint, so authors should be focused on long-term success.

    Reviews, ratings, and price do not affect sales rank.

    Sales rank is governed by sales and downloads, with a little adjustment by Amazon’s algorithms. Sales rank is unaffected by the number of reviews, ratings, or any aspect of a book other than its sales performance.

    Enrollment in KDP Select/Kindle Unlimited does not confer any direct advantage to sales rank.

    Titles in KDP Select do not receive higher placement just for enrolling in the program. However, downloads of books through Kindle Unlimited and Kindle Online Lending Library are treated as sales, and they are credited immediately.

    A download is immediately recorded as a sale in the sales rank algorithm, regardless of what percentage of the book is read.

    High sales rank does not guarantee high placement in search results.

    Sales rank plays a very minor role in determining the order of Amazon search results. Other factors such as relevance, keywords, sales history, product listing quality, and available inventory may influence Amazon’s algorithms. Therefore, a book with high sales rank may appear later in search results than lower-ranked books.

    It takes twice as many sales to hit a rank than it does to maintain it.

    Because each day’s sales rank builds on previous sales, twice as many sales are needed to initially achieve a rank as compared to maintaining that rank. In other words, an author may need 40 sales to initially hit a given rank, but once that momentum is established, they will only need 20 sales per day to maintain that score. (Sales rank may still fluctuate due to the performance of other titles around it.)

    Similarly, if no sales are made, the book’s score is cut in half on the following day.

    Twice as many sales are needed to hit a rank initially; each day without sales halves a book’s score.

    Pre-orders are counted immediately.

    Pre-orders are counted on the day the book is ordered, rather than on the date of the book’s release. This explains how books that have not yet been released may have a high sales rank, a common source of confusion.

    Sales momentum is a key factor in the algorithm. The early boost from pre-orders have the potential to propel a title onto the Amazon charts faster and for a longer period of time than a launch day blitz alone would.

    Taming the Algorithm

    Now that we understand how the system works, we can leverage it.

    • Sales rank is relative, and changes in rank may be due to the performance of other books
    • Higher sales rank does not mean higher overalls sales
    • It takes half as many sales to sustain a rank as it does to initially hit it
    • A launch day blitz may briefly attain a high sales rank, but steady, organic growth will sustain it
    • Pre-orders increase visiblity and jump-start your book’s sales rank
    • Kindle Unlimited downloads immediately affect your sales rank, regardless of whether they are read

    Remember that sales rank changes daily: it’s never too late to hit the Best Sellers list!

    Acknowledgements

    In addition to my own experiments, this article draws heavily on the work of German indie author Matthias Matting of Die Self-Publisher-Bibel, as well as Author Earnings’ excellent analysis which confirms Matting’s findings on a much larger scale. (The AE presentation by Data Guy is well worth exploring.)

    Their outstanding contributions to the author community are gratefully acknowledged.

    OVER TO YOU
    Do you have questions about Amazon’s sales rank? Post your comments below!

    RELATED POSTS

    Wondering how to make the most of online retailers? Don’t miss these useful posts from our archive.

    algorithmsAmazonbest sellerbestsellersbook discoverabilitydiscoverabilitysales rank

    John Doppler

    From the sunny California beaches where he washed ashore in 2008, John Doppler scrawls tales of science fiction, urban fantasy, and horror -- and investigates self-publishing services as the Alliance of Independent Authors's Watchdog. John relishes helping authors turn new opportunities into their bread and butter and offers terrific resources for indie authors at Words on Words. He shares his lifelong passion for all things weird and wonderful on The John Doppler Effect.

    Источник: https://selfpublishingadvice.org/amazon-sales-rank-taming-the-algorithm/

    How to rank on Amazon: Five tips to increase your Amazon sales rank

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    By Brian Connolly last updated

    Here's how to get your products to rank higher in Amazon search results

    Whether you want to earn some side cash, replace your income, or get rid of some old books, selling on Amazon is a great way to make money online. With Fulfillment by Amazon (FBA), Amazon makes it simple to launch and scale an ecommerce business.

    New and even experienced Amazon sellers often ask, “How do I get my products to rank higher in the search results?” It’s a crucial question with a multi-pronged answer.

    First, it’s important to understand what we mean by “rank”. As an Amazon seller, rank can refer to either your Best Sellers Rank (BSR) or your organic keyword rank. The BSR is your overall product ranking in your main product category; organic rank refers to the position in which your product appears in the results for a particular keyword search, and is a function of keyword relevance and sales velocity.

    About the author

    Brian Connolly is Ecommerce Expert and Writer at Jungle Scout

    We’ll focus on strategies for achieving a higher organic ranking, as it makes your product more likely to convert into sales and is a key driver of profitability.

    How to rank higher in search on Amazon

    Amazon’s search algorithm (known as A9) arranges products on search results pages according to their organic rank. Amazon wants to present shoppers with products they’re most likely to buy, so the more relevant your listing’s keywords are to a given customer’s search query, the better its chances of showing up on the first page of search results. Higher-ranked products appear at the top of the page, followed by lower-ranked products moving down the page.

    It’s easier to conceptualize organic rank if we consider the absence of those determining factors. Let’s say you’re selling a mesh trucker hat but somehow forget to include the keywords “mesh” or “trucker” anywhere in your listing. Your hat won’t show up for “mesh trucker hat” searches, because there’s nothing in your listing telling Amazon that it’s relevant. And because it doesn’t show up in searches, your sales velocity probably isn’t that great. 

    In order to rank higher for relevant keywords, you need an optimized listing, plus a strong conversion rate. Fortunately, there are simple strategies you can follow to help increase your rank.

    Optimize your listing title
    Your listing title is one of the most important pieces of an effective Amazon listing. It should entice both customers and A9 with clues about your product’s relevance.

    When writing your title, place your most important keywords at the beginning, so customers immediately know what you’re selling. Front-loading your title keywords is also vital because Amazon truncates long titles in certain categories.

    After you pull customers in with your great title, the rest of your listing needs to sell them on your product.

    Strategically price your product
    Pricing is competitive on Amazon. If you’re priced too high, customers may opt for the more affordable choice; priced too low and you could spark a “price war” that devalues your niche.

    So, how do you choose the perfect price for your products?

    • Understand your profit margins. We recommend you aim for a profit margin between 25% and 30% after landed costs, seller fees, and PPC spend.
    • Price competitively. Figure out the average price range for your product niche and stay within it. If you’re launching a new product, you can start out at the lower end to help trigger early sales, then slowly increase your price over time.
    • Differentiate your product. Is your product different or higher-quality than those of your competitors? Distinguish your product by improving on the pain points your competitors’ customers note in their reviews. Then, highlight its superiority within your listing.

    Optimize your images for conversions
    While they don’t directly influence A9, high-quality images and infographics in your listing will help improve your conversion rate by enticing customers — which in turn boosts your sales rank. 

    You should use the maximum number of allowed images (in most cases, seven) on your listing to give customers as much information as possible about your product.

    The main image must have a pure white background, but the others can feature eye-catching elements like interesting lifestyle settings, informative text, and logos. Use infographics and size comparisons or charts to provide important information that helps customers convert.

    Create compelling listing copy
    Between your listing’s bullet points and description section, you get ample room to describe your product to potential customers. Use these spaces to sell your product in a compelling yet informative way — skip the fluff.

    On your product detail page, Amazon displays the product’s title, images, price, and bullet points “above the fold.” That is, those are the listing elements a buyer can see before scrolling down.

    You should pack this section full of concise but detailed information, and fit in any relevant keywords that you didn’t use in your title. If your customers can find what they’re looking for without doing much on-page digging, they’re more likely to convert.

    Your “below the fold” copy, including your description or A+ content (if you’re brand registered), is where you can add additional information about your product and tell your brand story.

    Keep in mind that on mobile, your description or A+ content shows up before the bullet points. Two in three consumers shop on mobile devices in 2021, so don’t skimp on this section.

    Drive paid traffic
    One of the most effective ways to increase your rank on Amazon is by advertising your listing, either through Amazon pay-per-click (PPC) campaigns or by driving external traffic to Amazon via Facebook and Google ads.

    Amazon PPC ads allow you to target keywords, categories, and even competitors’ products. They’re especially helpful when you need to generate visibility for a newly launched product. An optimized listing should have no problem converting traffic generated by your advertising campaigns.

    You should regularly analyze your ads’ performance and make changes to increase your return on ad spend. As your campaigns convert into sales, you’ll see your sales rank improve.

    Start ranking higher on Amazon

    The key to ranking well on Amazon comes down to relevance, conversion, and sales volume. With a fully optimized listing and a competitive price, you’ll be on track toward a higher rank.

    Brian Connolly is Ecommerce Expert and Writer at Jungle Scout

    Источник: https://www.techradar.com/news/how-to-rank-on-amazon-five-tips-to-increase-your-amazon-sales-rank

    But in order to sell more on Amazon, your product needs to get in front of more potential shoppers. In other words, you need to rank higher in the Amazon search results.

    Unfortunately, Amazon is notoriously tight-lipped about how its algorithm works. However, we do know this: when choosing how to rank products, Amazon takes your sales rank into account. 

    To learn more about how Amazon sales rank works, and how to improve yours, read on!

    What is Amazon sales rank?

    Your Amazon sales rank is a number from 1 to 1 million (or higher, depending on the product category). It describes how well your product is selling in relation to other products in your category. The lower the number, the better a product is selling. So if you have a sales rank of #1, that means your product is selling the best.

    You can find the Amazon sales rank for any product on the product page. Just scroll down the “Product information” section. Amazon will display the product’s sales rank for its broader product department as well as its specific product category:

    Amazon Best Seller Rank

    If you are the best-selling item in a product category, Amazon will also reward you with a #1 Best Seller tag in the product results as well as at the top of your product listing:

    amazon best seller designation in product results
    Amazon best seller rank

    Amazon updates the Best Sellers Rank on an hourly basis based on your recent sales.

    Why is Amazon sales rank important?

    Like Google, Amazon has its own algorithm for ranking products on its website. However, Amazon’s algorithm is very different from Google’s. 

    Amazon does not reveal precisely how its algorithm works. While this causes understandable frustration to sellers, it makes sense: Amazon does not want sellers figuring out their algorithm and gaming the system. 

    We do know, however, that they factor Amazon sales rank into their ranking algorithm (we know this because Amazon tells us so). This also makes sense. When someone searches for a product on Amazon, Amazon wants to show them the best selling products. That’s how they make money!

    How to improve your Amazon sales rank

    The tricky thing about boosting your Amazon sales rank is that it’s not just based on your total sales. It’s based on how well your product has been selling recently. To improve and maintain a good Amazon sales rank, you need to have consistent sales. 

    It’s okay to have a bad day or two (or conversely, a banner day or two) but you generally want to have consistent daily sales to have a better Amazon sales rank. 

    To do that, you’ll need to put in some work. Fortunately, we’ve got just the idea (or seven of them!). Let’s dive in.

    1. Have a flawless product title

    Your product title is the first thing shoppers will notice. You want to make sure yours a) grabs their attention and b) matches what they’re looking for.

    Do your keyword research and adjust your title accordingly. One quick tip is to check out how your top competitors are titling their products and use a similar approach with your own approach.

    Include your product name and as many descriptive keywords as possible. If your brand has some cache, you can include your brand name, too (otherwise, leave it out and include a keyword instead).

    Take a look at these products that rank best for “anti snoring device.” They include several keywords like “stop snoring” and “anti snoring devices.”

    Keywords in Amazon listings

    2. Pique interest with top-notch product photography

    The other thing shoppers notice in the product results in your product image. Your main product image should include the entire product within frame, against a white background, and without any additional text or graphics. 

    On your product page, we encourage you to add as many other images as you can while meeting Amazon’s image requirements. Ensure all of your images are at least 1000 pixels, wide or tall. Consider using variety in your images to help them stand out and get shoppers to engage with your listing. You can use images with different models, incorporate lifestyle imagery, or even add infographics highlighting key features of your product.

    For example, this Amazon seller cleverly included cute dogs in their photos to get more people interested:

    cute dog in Amazon image

    3. Optimize your product description

    After shoppers have fun browsing through your photos, they may go ahead and buy. But others will want to know more. This is where an excellent product description comes in handy. 

    Include keywords in your product description, but more importantly, make your product sound interesting! Highlight key pain points it solves, and any competitive differentiators. 

    Pro Tip: Call out your product’s best features in a bulleted list. Most people prefer to scan, rather than read large blocks of text. A short list of bullet points can satisfy these shoppers. 

    Optimized product description

    4. Keep your prices competitive

    Price is a crucial factor for Amazon sellers. If you’re not competitive you’ll miss on sales and your Amazon Sales Rank will suffer.

    Constantly monitoring the prices of your competitors’ product is impossible, especially if you have a high volume of SKUs. Instead, you can save time and remain competitive with Amazon repricing software. These tools automatically set your prices to the optimal level to win the Amazon Buy Box.

    5. Offer Amazon Prime

    There are over 150 million Amazon Prime members worldwide. That’s a lot of customers who could be buying from you.

    Don’t think you can fool these shoppers into buying from you, anyway. They can figure out you’re not Prime-eligible before they ever visit your product page. “Amazon Prime” is the very first filter shoppers can click when browsing on Amazon:

    If your product isn’t Prime-eligible, you’re going to lose a lot of sales to your Prime-eligible competitors — and watch your Amazon sales rank plummet in the process.

    6. Get more Amazon reviews

    Everyone knows good reviews are the secret to more Amazon sales (and a better Amazon sales rank, while you’re at it). 

    Over 90% of shoppers read online reviews before they buy. Shoppers may like what they see in your product photos and descriptions, but reviews are what will get them to trust you enough to click that buy button.

    To get more Amazon reviews, try these ideas: 

    • Regularly ask for reviews yourself.  If you have your customers’ email addresses, you can ask them for reviews yourself. We recommend automating the process using feedback software like eDesk Feedback.
    • Launch new products with Amazon’s Early Reviewer Program. This program offers eligible shoppers Amazon credits in return for reviewing your product and is an excellent way to get new reviews fast.
    • Include a product insert that asks customers to leave a review. People are more likely to leave a review when your product is top of mind, so why not ask them when they’re all excited about receiving your product in the mail?

    7. Promote your Amazon listing

    You can help improve your Amazon sales rank by regularly driving new sales to your product page. The best way to do that is with regular promotion! 

    Experiment with running limited-time sales events with huge discounts. Of course, this will cause a temporary increase in your sales (and a subsequent decrease afterwards). So, you’ll want to run these sales regularly, perhaps every week or so, in order to make a positive impact on your Amazon sales rank.

    You can also promote your listing with Amazon ads. Amazon offers several advertising options, from PPC sponsored product listings to display ads that appear both on and off Amazon. 

    Finally, host giveaways on social media to drive interest in your product. While you’ll have to give some product away for free, you’ll likely get at least a few organic sales, too.

    eDesk free demo
    Источник: https://blog.edesk.com/resources/amazon-sales-rank/

    Flip Those Books is an Amazon Associate. As an Amazon Associate we earn from qualifying purchases. We may also earn commissions if you purchase products from retailers after clicking on a link from our site.

    Determining a good sales ranks for books can be a bit tricky. Not only do you need to know what a certain sales rank means in terms of overall demand, you also need to make sure you’re getting an accurate representation of that demand by looking at the right sales rank data.

    A good sales rank for books on Amazon is anything under 1,000,000. This does not mean you should only sell books with sales ranks under 1,000,000 though — there are quite a few factors that can make a book with a sales rank over 1,000,00 worth buying. 

    The rest of this article will explain everything there is to know about Amazon book sales ranks:

    • Current Sales Rank vs. Average Sales Rank
    • What different sales ranks actually means in terms of overall demand.
    • The factors that can make a book with a sales rank above 1,000,000 worth purchasing.

    Note: This article requires that you at least have a surface level understanding of Keepa. If you don’t, I recommend reading this excellent guide from FullTimeFBA.com on how to understand Keepa graphs.

    Current Sales Rank vs. Average Sales Rank

    Before you even begin to look at the what different sales ranks mean in terms of demand, you need to understand the difference between current sales rank and average sales rank.

    The current sales rank is a book’s ranking in Amazon’s catalog at this very moment. This is key. A book’s current sales rank isn’t necessarily indicative of its overall demand.

    Take this example of a book that sells twice per year:

    Each time this book sold, the sales rank plummeted from over 7,000,000 to 500,000. 

    A sales rank of 500,000 typically means that a book is selling at least once a week. If you were to scan this book while out sourcing a few days after this book sold, you might incorrectly assume the book was selling at least once a week. As you can see, that would be a wildly inaccurate assumption.

    The misleading current sales rank didn’t last long. Within a few weeks, the sales rank was back over 3,000,000 and well on its way to its former position at 7,000,000+.

    This is why you can’t rely on current sales rank to gauge a book’s demand. While it’s usually accurate, you’d need to look at the average sales rank to confirm that the current rank accurately reflects how fast a book will sell.

    To finish off this example, take a look at the average 180-day sales rank: over 5,900,000.  This tells you the book rarely sells, and it would need to be extremely valuable for it to be worth purchasing.

    In this particular case, knowing the average sales rank wouldn’t have changed your purchase decision, as a $300 book is worth buying even if it only sells once every two years. But if the book was only worth $15, buying it would have been a mistake.

    Note: If you want to check the average sales rank of a book while you’re out sourcing, I recommend using FBAScan as your book scanning app. It’s the only app with a database scanning mode that also shows you the average sales rank. Read my full review of FBAScan if you’re not currently using it, as switching from your current app might be a smart idea.

    What different sales ranks actually mean in terms of book demand

    Now that we’ve covered current vs. average sales rank, we can talk about what the sales rank numbers actually mean in terms of book demand.

    Sales Ranks of 1 – 200,000: Sells at least one book per day

    Books with average sales ranks of 1 – 200,000 can vary wildly in the number of copies sold, but for your purposes as an Amazon bookseller, these ranks may as well be the same.

    Books that are this in-demand are selling at least one copy per day, which means you can price your copy significantly higher than the lowest offers and stand a good chance of selling it.

    Sales Rank of 200,000 – 1,000,000: Sells about 3 to 15 copies per month

    Once you surpass the 200,000 mark, the number of sales per month becomes more distinguishable. You can actually begin to trust the number of sales rank drops to indicate a single sale.

    Here’s a book (technically an audiobook, but Amazon categorizes it as a book) with an average sales rank of 358,000. The Keepa graph tells us this sells about 13 copies per month.

    Here’s a book with an average sales rank of 517,000. Keepa’s sales rank drops per month metric tells us this sells about 9 copies per month.

    And here we have a book with an average sales rank of 875,000. Keepa shows it sells between 3 and 4 copies per month.

    Sales Rank of 1,000,000 – 2,000,000:

    Once we pass the 1,000,000 mark, we begin to enter the long-tail book territory. Books with average sales ranks this high aren’t selling that often at all. You need to consider inventory purchases more carefully when dealing with these kinds of books.

    First up, we have a book with an average sales rank of 1,071,000. You can expect books around this rank to sell between two and three copies per month.

    Next we have a book with an average sales rank of 1,322,000. It sells between one and two copies per month.

    And here’s a book with an average sales rank of 1,690,000. It also sells between one and two copies per month, but tends toward only one copy.

    To round off this section, here’s a book with an average rank of 1,800,000. It sells about one copy per month.

    Sales Rank of 2,000,000+

    Once you hit average sales ranks of 2,000,000+, there’s a good chance your the next copy won’t even sell until at least three months from now. Any books you buy at this rank need to be considerably valuable ($20 is my minimum) for you to consider buying them.

    When you should buy a book with a sales rank over 1,000,000

    Now that you know how average sales ranks relate to book demand, you need to apply this knowledge to your business.

    When a book has a sales rank of less than 1,000,000, you can pretty sure you’ll sell it within a reasonable timeframe. If the book is in decent shape (at least Good condition) and you’re persistent in repricing your inventory, you should have no qualms about buying any book below this rank — even if it only makes you $1.

    But once you go above an average rank of 1,000,000, you need to be more selective in your purchase decisions. If you aren’t, you could end up losing money on inventory that sits in Amazon’s warehouse, doesn’t sell, and racks up storage fees.

    There is still plenty of profit to be found above 1,000,000 sales rank though. Here are few easily identifiable signs that you should buy a book that doesn’t sell often.

    The book is valuable

    If a book is worth a lot of money, you should pick it up even if it only sells once per year. I’ve sold quite a few books with 1,000,000+ ranks that netted me at least $100 in profit.

    As I stated earlier, $20 is usually my minimum for books that don’t sell often. This allows for a substantial price drop (which often happens when books don’t sell) and still lets me earn a nice profit when it does sell, even when I take into account buy cost and Amazon fees.

    You do need to be wary of books with an artificial price rise though. When I buy long-tail books with high sales ranks, I always check the Keepa graph to confirm that the book has actually sold for the price it’s currently sitting at.

    Here’s an example of one of these “trap” purchases. This book only has a history of selling for $28.50 at the most:

    Despite this history, the lowest current offer is a whopping $650.

    Because it’s unlikely this book will ever sell at $650, it would be unwise to base your purchase decision on that amount without first checking for some sales history supporting that extraordinary price. If you encounter a book with an astronomically high markup like this, make sure to check the Keepa graph and verify that the book will actually sell at the amount it’s currently selling for. 

    The book is seasonal

    The other instance in which a book with a high sales rank might be worth purchasing is when the book is seasonal. 

    Here’s an example. If you checked this book with your scanning app, you’d probably think it wasn’t worth your time, as the price would be too low and the sales rank would be too high:

    But if you checked the Keepa graph, you’d find out that the price and demand increases significantly during September, when students buy this book for one of their classes.

    Related Questions

    Can a sales rank be too high?

    Yes. Millions of books have never sold a single copy on Amazon. If you find a book with a sales rank of 8,000,000 or more, be very wary, as it might not sell in a billion years. 

    Do I really need to pay for a Keepa subscription to see sales rank data?

    Unfortunately, yes. It’s about $17 per month to gain access to Keepa’s sales rank data. This is not ideal, but it’s not exorbitantly expensive. If you’re serious about making money selling books on Amazon, I recommend biting the bullet and subscribing. 

    Источник: https://flipthosebooks.com/faq/what-is-a-good-sales-rank-for-books-on-amazon/

    Sales Rank Charts are Misleading: Here’s a better way to interpret rank across product categories.

    If you’ve sold on Amazon for any length of time, you’ve most likely stumbled across Sales Rank Charts that break down rank across a variety of categories.  In today’s post, we’re going to show you why these charts are incredibly misleading, and how you can do your own research to build a proper rank chart to help you make smarter scouting decisions.

    Here is one of the popular rank charts, which can be found over at fulltimefba.com:

    Side note: I’m not trying to throw shade or pick a fight with anyone who posts these rank charts.  They are helpful in that they show the relative size of the various categories, but they are misleading when it comes to picking sales ranks targets when you’re scouting in the field.  Let’s dig in a bit and figure out if there’s a better way to build a rank chart (spoiler alert:  there is!).

    First off, the Total Items in each category is misleading becuase it includes ALL items, not just the ones that have ever sold.  In the Books category, the chart indicates that there are a whopping 62 million items listed.  While this is true, a better metric would be books that have ACTUALLY sold a copy on Amazon, which would be closer to the 25 million range.  Each of the other categories is similarly overstated because there are millions of items listed on Amazon that have never ever sold even a single copy.  They don’t call it “the everything store” for no reason!

    Secondly, the chart leads you to believe that items in the same Percentile across various categories are roughly equivalent.  If you look at the top 5% of books, the rank is 3.1 million.  If you compared this to the Movies & TV category, you might conclude that DVDs with a rank of 68,000 would sell just as often as books ranked around 3 million.

    Unfortunately, this is not an apples to apples comparison.  Not even close!  Here’s why:

    A book ranked 3.1 million last sold a copy roughly a month ago.

    A DVD ranked 68k last sold a copy roughly 5 days ago.

    And yet both items are in the top 5% of their respective categories.  Why is there such a difference?

    The challenge here is that each category on Amazon sells a vastly different quantity of unique items in a given period of time, which means that a product ranked 100k in one category is usually different than a rank of 100k in another category.

    If an item hasn’t sold in the past month, its current rank indicates how many UNIQUE other items within the same product category have sold over the past month.  Some categories are extremely long tail, such as books, while other categories don’t sell nearly as many high-ranked items in a month, such as DVDs.

    Now that we’ve poked holes in the Sales Rank Charts, let’s examine a way to build a chart for each category that can help you when doing retail arbitrage.  Since most of our audience deals with media products, we’ll compare books to DVDs (technically the Movies & TV category, but we’ll call it DVDs from now on in this article) for this analysis.  The principles that we’ll outline will work for ANY CATEGORY on Amazon, so if you want to find the key rank benchmarks for another category, simply follow the steps below.

    Step 1:  Determine the baseline rank when an item sells a single copy

    This step requires a bit of trial and error to find a decent test case, but the effort will be worth it.  You’ll want to find a product that is selling occasionally, not every single day.  When you find a product that fits the bill, take a look at the Keepa chart to see where the rank typically drops to immediately after a sale.  For the Books Category, here’s what this looks like:

    When an item sells, the rank drops.  Every hour that it doesn’t sell again, the rank drifts up and up until it sells and drops down.  What we’re looking for is the lower level of these rank drops, or “icicles”.  In the Keepa chart above, the lower limit is close to 100k.  If you pull up a number of other books, their charts will show similar drops into the 100k range.  It’s important to note that for higher-ranked items, Keepa doesn’t track their ranks every hour.  So you may see cases where a book ranked 5 million will sell a copy and drop down only to 250k.  This just means Keepa didn’t ping that title every hour, and likely missed the bottom of the rank icicle.

    For books, the baseline rank is roughly 100k.

    For DVDs, here’s a good example to establish the baseline rank:

    You can see that the rank icicles drop to roughly 20k every time a sales is registered.  Thus, a rank of 20k for a DVD is roughly the same as a rank of 100k for a Book.  Items under these ranks are selling often, and items above these ranks are selling less often.  Now it’s time to lock in other key ranks for each category.

    Step 2:  Establish benchmark ranks for various lengths of time

    Once again, this step may take a bit of trial and error.  You’ll want to dig up some long tail items in your chosen category, to establish the key ranks at one week, one month, three months, and six months.  This will help you build a framework for interpreting high ranked items in each category.  You can pull up random items on Amazon to find test cases, or scan in items around the house.  Once you find an item with a fairly high sales rank, you’ll be in business!

    Here’s the Keepa chart for a long-tail Book:

    ne week after this book sold a copy in late August, the rank has already jumped back up to just over 1.5 million.  One month after this rank drop, the rank has risen up to 3.2 million.

    Here’s another Keepa chart which shows similar results:

    At one month, the rank is up to 3.6 million.

    At three months, the rank is at 5.7 million.

    At six months, the rank is at 6 million.

    If we were to list the benchmark sales ranks for Books, it would look something like this:

    under 100k:  selling often, likely more than once a day

    100k:  sold within the last hour

    1.5 million:  sold roughly one week ago

    3.5 million:  sold roughly one month ago

    5.5 million:  sold roughly three months ago

    6 million:  sold roughly six months ago

    It’s important to note that these benchmarks are general figures (or as my finance friends are fond of saying, they’re “directionally accurate”).  Each book will be slightly different, since rank has a memory.  A book that has only sold once in the past year will see its rank drift higher more quickly than a book that is selling a few times a year.  As general guidelines, however, these benchmarks will serve you quite nicely when you come across books when scouting in the field.

    What about DVDs?  Let’s find a long-tail item to analyze:

    After one week, the rank is up to 100k.

    After one month, the rank is up to 150k.

    Another long-tail chart will help us gain perspective on longer time frames:

    After three months, the rank is up to 500k.

    After six months, the rank is approaching 600k.

    To summarize DVDs, the benchmark chart would look like this:

    under 20k:  selling often, likely more than once a day

    20k:  sold within the last hour

    100k:  sold roughly one week ago

    150k:  sold roughly one month ago

    500k:  sold roughly three months ago

    600k:  sold roughly six months ago

    Step 3:  Putting it all together

    Now that we’ve established the benchmark ranks for Books and DVDs, it’s time to build a scouting strategy.  In general, the more often an item is selling, the lower the profit level you should be willing to accept.  Items that sell quickly are more likely to sell at their current prices, which minimizes the risk of buying the item to flip it.

    The less often an item sells, the higher the profit level you should be targeting, since it’s more risky to sit on it for a longer length of time.

    When you scan a DVD that has a rank of 80k, you can be reasonably certain that it last sold a few days ago, and you can tolerate a lower profit target since it’s somewhat likely to sell again in the near future.

    When you scan a DVD that has a rank of 250k, it likely hasn’t sold in about two months, which means your target profit should be higher.

    Step 4:  Applying these principles to other categories

    Now that you have a system in place to establish the baseline rank and benchmark ranks for each product category on Amazon, you can apply these steps to additional categories.  If you source toys quite often, you’ll want to build out these benchmark ranks so you know roughly how long ago a toy ranked 100k last sold.  Over time, each category’s benchmarks will become second nature to you and you’ll be able to make better decisions more quickly.

    Thanks for reading this lengthly article!  If you found value in it, consider sharing it with someone else who would benefit from the knowledge.

    Источник: https://www.thebookflipper.com/post/sales-rank-charts-are-misleading

    But in order to sell more on Amazon, your product needs to get in front of more potential shoppers. In other words, you need to rank higher in the Amazon search results.

    Unfortunately, Amazon is notoriously tight-lipped about how its algorithm works. However, we do know this: when choosing how to rank products, Amazon takes your sales rank into account. 

    To learn more about how Amazon sales rank works, and how to improve yours, read on!

    What is Amazon amazon sales rank rank?

    Your Amazon sales rank is a number from 1 to 1 million (or higher, depending on the product category). It describes how well your product is selling in relation to other products in your category. The lower the number, the better a product is selling. So if you have a sales rank of #1, that means your product is selling the best.

    You can find the Amazon sales rank for any product on the product page. Just scroll down the “Product information” section. Amazon will display the product’s sales rank for its broader product department as well as its specific product category:

    Amazon Best Seller Rank

    If you are the best-selling item in a product category, Amazon will also reward you with a #1 Best Seller tag in the product results as well as at the top of your product listing:

    amazon best seller designation in product results
    Amazon best seller rank

    Amazon updates the Best Sellers Rank on an hourly basis based on your recent sales.

    Why is Amazon sales rank important?

    Like Google, Amazon has its own algorithm for ranking products on its website. However, Amazon’s algorithm is very different from Google’s. 

    Amazon does not reveal precisely how its algorithm works. While this causes understandable frustration to sellers, it makes sense: Amazon does not want sellers figuring out their algorithm and gaming the system. 

    We do know, however, that they factor Amazon sales rank into their ranking algorithm (we know this because Amazon tells us so). This also makes sense. When someone searches for a product on Amazon, Amazon wants to show them the best selling products. That’s how they make money!

    How to improve your Amazon sales rank

    The tricky thing about boosting your Amazon sales rank is that it’s not just based on your total sales. It’s based on how well your product has been selling recently. To improve and maintain a good Amazon sales rank, you need to have consistent sales. 

    It’s okay to have a bad day or two (or conversely, a banner day or two) but you generally want to have consistent daily sales to have a better Amazon sales rank. 

    To do that, you’ll need to put in some work. Fortunately, we’ve got just the idea (or seven of them!). Let’s dive in.

    1. Have a flawless product title

    Your product title is the first thing shoppers will notice. You want to make sure yours a) grabs their attention and b) matches what they’re looking for.

    Do your keyword research and adjust your title accordingly. One quick tip is to check out how your top competitors are titling their products and use a similar approach with your own approach.

    Include your product name and as many descriptive keywords as possible. If your brand has some cache, you can include your brand name, too (otherwise, leave it out and include a keyword instead).

    Take a look at these products that rank best for “anti snoring device.” They include several keywords like “stop snoring” and “anti snoring devices.”

    Keywords in Amazon listings

    2. Pique interest with top-notch product photography

    The other thing shoppers notice in the product results in your product image. Your main product image should include the entire product within frame, against a white background, and without any additional text or graphics. 

    On your product page, we encourage you to add as many other images as you can while meeting Amazon’s image requirements. Ensure all of your images are at least 1000 pixels, wide or tall. Consider using variety in your images to help them stand out and get shoppers to engage with your listing. You can use images with different models, incorporate lifestyle imagery, or even add infographics highlighting key features of your product.

    For example, this Amazon seller cleverly included cute dogs in their photos to get more people interested:

    cute dog in Amazon image

    3. Optimize your product description

    After shoppers have fun browsing through your photos, they may go ahead and buy. But others will want to know more. This is where an excellent product description comes in handy. 

    Include keywords in your product description, but more importantly, make your product sound interesting! Highlight key pain points it solves, and any competitive differentiators. 

    Pro Tip: Call out your product’s best features in a bulleted list. Most people prefer to scan, rather than read large blocks of text. A short list of bullet points can satisfy these shoppers. 

    Optimized product description

    4. Keep your prices competitive

    Price is a crucial factor for Amazon sellers. If you’re not competitive you’ll miss on sales and your Amazon Sales Rank will suffer.

    Constantly monitoring the prices of your competitors’ product is impossible, especially if you have a high volume of SKUs. Instead, you can save time and remain competitive with Amazon repricing software. These tools automatically set your prices to the optimal level to win the Amazon Buy Box.

    5. Offer Amazon Prime

    There are over 150 million Amazon Prime members worldwide. That’s a lot of customers who could be buying from you.

    Don’t think you can fool these shoppers into buying from you, anyway. They can figure out you’re not Prime-eligible before they ever visit your product page. “Amazon Prime” is the very first filter shoppers can click when browsing on Amazon:

    If your product isn’t Prime-eligible, you’re going to lose a lot of sales to your Prime-eligible competitors — and watch your Amazon sales rank plummet in the process.

    6. Get more Amazon reviews

    Everyone knows good reviews are the secret to more Amazon sales (and a better Amazon sales rank, while you’re at it). 

    Over 90% of shoppers read online reviews before they buy. Shoppers may like what they see in your product photos and descriptions, but reviews are what will get them to trust you enough to click that buy button.

    To get more Amazon reviews, try these ideas: 

    • Regularly ask for reviews yourself.  If you have your customers’ email addresses, you can ask them for reviews yourself. We recommend automating the process using feedback software like eDesk Feedback.
    • Launch new products with Amazon’s Early Reviewer Program. This program offers eligible shoppers Amazon credits in return for reviewing your product and is an excellent way to get new reviews fast.
    • Include a product insert that asks customers to leave a review. People are more likely to leave a review when your product is top of mind, so why not ask them when they’re all excited about receiving your product in the mail?

    7. Promote your Amazon listing

    You can help improve your Amazon sales rank by regularly driving new sales to your product page. The best way to do that is with regular promotion! 

    Experiment with running limited-time sales events with huge discounts. Of course, this will cause a temporary increase in your sales (and a subsequent decrease afterwards). So, you’ll want to run these sales regularly, perhaps every week or so, in order to make a positive impact on your Amazon sales rank.

    You can also promote your listing with Amazon ads. Amazon offers several advertising options, from PPC sponsored product listings to display ads that appear both on and off Amazon. 

    Finally, host giveaways on social media to drive interest in your product. While you’ll have to give some product away for free, you’ll likely get at least a few organic sales, too.

    eDesk free demo
    Источник: https://blog.edesk.com/resources/amazon-sales-rank/

    Amazon Sales Estimator

    Amazon sales estimator is a free tool provided by IO Scout that helps you estimate the number of monthly sales in a specific category based on the product’s sales rank (BSR). Because of that, it is also called Amazon best sellers rank calculator, or amazon BSR calculator for short. The sales volume for a particular rank differs in different categories. Track down niches and categories with the best sales potential.

    Spy on competitors, predict your sales and benefit from free estimator while launching your products with IO Scout Amazon sales rank calculator. Discover profitable categories by understanding how many units a product sells in each category.

    Amazon sales calculator is a free simple tool that estimates the number of sales per month based on a chosen category and BSR.

    IO Scout sales estimator allows you to calculate BSR needed to achieve your sales projections. Simply use BSR estimator tab to do this. This will allow you to understand the BSR needed to hit your business goals.

    best high yield savings rates To estimate the number of sales, simply follow the next steps:
    1. Choose Amazon product category.
    2. Type in the product’s sales rank.
    3. Click on “Calculate sales”
    4. Your result will appear in a few seconds together with the product that matches your request on Amazon sales rank estimator.
    5. In order to change your category and BSR, click on “Calculate sales for another category”.
    To estimate the BSR you need to achieve, perform the same steps on the “BSR estimator” tab: amazon sales rank
    1. Choose Amazon product category.
    2. Type in the sales volume you want to achieve.
    3. Click on “Calculate BSR”
    4. Your result will appear in a few seconds together with the product that matches your request.
    5. In order to change your category and BSR, click on “Calculate BSR for another category”. amazon sales rank

    IO Scout Sales Estimator is one of the best Sales Estimator on the Market

    To learn more about the product that matches your request, sign up for IO Scout and start investigating rockstar products for selling on Amazon.

    IO Scout collected data just for you to benefit from it while launching and developing your Amazon business.

    Benefit from other IO Scout products, such as free FBA Calculator, Product Finder, Product Tracker and IO Scout Google Chrome Extension.

    IO Scout is a perfect fit for online and retail arbitrage, dropshipping and Private Labels. Users point out IO Scout’s higher data accuracy compared to other solutions.

    Источник: https://ioscout.io/sales-estimator
    What Sellers Must Know in 2021

    "War is ninety percent information."

    -Napoleon Bonaparte

    px jacques louis david the emperor napoleon in his study at the tuileries google art project removebg preview

    Actual Size of Napolean Bonaparte. They weren't kidding!

    If you sell on Amazon, understanding how Amazon Best Sellers Rank (BSR) works is critical to your success. Whether you buy other people's products to sell culpepper realty company manufacture your own, you need to understand BSR inside and out.

  • You'll tie up money in products that won’t sell but incur storage fees.

  • You'll lose money by pricing products incorrectly.

  • You'll miss out on opportunities to buy the right amounts of products.

  • You'll waste time on products you should have passed.

  • In this post, I’ll explain what Amazon Best Sellers Rank (BSR) is, how it’s calculated, and how it figures amazon sales rank getting more sales.

    What is Amazon Best Sellers Rank (BSR)?

    The BSR, also known as “sales rank,” is a number assigned to each product in Amazon’s database. The ranking represents recent sales volume for the product. Each department, as well as each category, have their own best seller ranking system. The BSR is given to each product based on the product’s orders compared to other products in the same category, within a specific amount of time.

    We don't have the exact formula for how BSR is calculated and that's fine. You just understand that a lower BSR (closer to 1) means a product is selling faster at that exact moment than products with a higher BSR (further from 1). 

    The BSR only considers sales. The number of reviews, average customer rating or price do not factor into BSR.

    Here is BSR in Amazon's words.

    Amazon logo

    "The Amazon Best Sellers calculation is based on Amazon.com sales and is updated hourly to reflect recent and historical sales of every item sold on Amazon.com."

    BSR refers to "sales" and not "units." 

    This is because a sale (one order) of 20 units will have the same impact on BSR as a sale of 1 unit. This is something few sellers realize. 

    It's important to note that sales rank is not a reflection of lifetime sales and historical popularity.

    For example, The Easy Bake Oven has sold over 30 million units since its release in 1963, but you won’t find it in the top 10 sales ranks in the Amazon toys and games category.

    At the time of this post, a card game called Skyjo owns the #1 spot. It hasn't sold 30 million units like the Easy Bake Oven, but it holds the #1 spot in the Toys & Games category because it is amazon sales rank units more recently.

    Premier model easy bake oven

    Easy Bake oven may be the most popular selling toy of all time, but you won't find it at the top of Amazon categories right now.

    Where Do You Find Sales Rank

    A product's BSR is shown on the product details page. 

    Navigate about halfway down a product page and you'll see a section that looks like this.

    where to find sales rank

    Amazon Best Sellers Rank is found on the product details section of the products page.

    You'll see the product's rank in the main category as well as its rank in sub categories.

    There are a number of free and paid Chrome extensions that will show you the sales rank of a product on the page.

    There are a number of free and paid Chrome extensions that will show you the sales rank of a product on the page. 

    3rd party tools like RevSeller can make the sales rank more prominent on any Amazon page.

    The example above is a popular tool called RevSeller. The CamelCamelCamel and Keepa extensions are also extremely popular among sellers.

    What is Amazon Best Sellars Rank

    You can see the BSR of a product in the product details section. The lower your BSR number, the higher your rank. A BSR rank of #1 means that the product has sold more units than any other product in that category in that time period

    Finding the Amazon Best Sellers Rank

    How is Amazon Best Sellers Rank (BSR) Calculated?

    BSR is a snapshot in time, one hour of time, to be exact.

    Amazon Best Sellers Rank 24 hour span

    The BSR is calculated based on the sale of a particular product in one hour. The ranking also takes into consideration the current sales amazon sales rank that product, along with the sales history. A #1 ranking means that product has sold more units than any other product, in that same category, within that hour.

    The ranking of a product can be different in different Amazon marketplaces. A BSR of #5 on Amazon.com might be #50 in Amazon.ca.

    Amazon Best Seller Rank in different marketplaces

    The BSR only takes recent sales into account, nothing else like; product reviews or rating, price or total cart size. BSR is based only on the number of units recently. 

    It is NOT an indicator of the total number that have sold all time. Amazon relies on recency because it's a much better indicator of what you'll buy right now. 

    Amazon Sales Rank

    The first generation iPad has sold many more units in its lifetime than the latest model has, but that doesn't mean that you're more likely to buy the first generation. If you're looking for an iPad, you will see the one most people are buying right now which is usually the latest model.

    Amazon Sale Rank vs. Amazon Page Rank

    Sales rank and page rank are often confused with one another. 

    While sales rank refers to sales relative to a product category, page rank refers to where Amazon is showing a product on various search terms. This is decided based on many variables such as CTR, bounce rate, conversion rate, reviews and more. 

    A page rank therefore, is how the product is shown when a certain keyword is entered. 

    Tools like Helium10, Viral Launch and JungleScout work to help sellers understand page rank and boost their products for the most profitable search terms.

    Using BSR to Esimate Units Sold (Sales Velocity)

    Thanks to a lot of collected data over the years, BSR (sales rank) can be used by sellers to estimate future sales (sales velocity).

    Many sellers create rules of thumb for themselves such as, "if it's under (x rank) in (x category) it sells (x) amount/month." This is fine, but it's important to take several things into consideration. 

    1. Estimating units sold for a given BSR varies by category

    This is pretty simple. A BSR of 1 in toys may sell 10,000 units a month while a BSR of 1 in Grocery may sell 100,000+ units per month. 

    2. Estimating Sales based on BSR depends on marketplace

    A sales rank of 1 in toys & games in the Amazon.Com marketplace will sell almost 10x more units than a sales rank of 1 in toys & games in the Amazon.Ca marketplace.

    Amazon.com vs Amazon.ca

    Different marketplaces will sell different amounts of units for the same BSR. Canada's top toy product sells almost 1/10th of the amount of the US marketplaces top toy.

    3. Estimated Sales Is the Total for All Sellers

    Don't fall into the mistake of thinking like this: "this product sells 1 per day, so if I buy 10, it will take 10 days to sell." 

    For this to be true, you will need to own the buy box for all 10 days. If there are a lot of sellers on the listing, you need to understand that that isn't going to robert f kennedy jr vaccines the case most of the time.

    4. Free Estimators Aren't Perfect

    I'm going to share some free tools for estimating units sold based on sales rank, but you need to understand that they are never going to be perfect. Use them as a reference but always adapt based amazon sales rank your real world experiences.

    5. BSR Sub Categories Are Different Than Main Categories

    When using any of the free sales estimators, be sure to use the sales rank of the main category and not any of the the sub categories. In the example below, the book is ranked 1,000 BSR but is #1 in a subcategory Language Experience Approach to Teaching. Don't accidentally estimate the sales velocity based on that #1 sub category ranking!

    Amazon sub-category sales rank

    6. Pricing, Seasonality and Supply Influence Sales

    Your estimated sales are based on "all things being equal." Therefore, drastic changes can have drastic impacts. If has a BSR of 1 but has been selling at $20, raising the price to $30 will (almost always) lower the total sales. Also, many products see dramatic seasonal trends. The 4th quarter of Amazon impacts almost every category for instance. This is an other reason why these estimators will never be perfect.

    Do More Sales Equal a Lower (Better) BSR Ranking?

    This is going to sound weird, but no, not necessarily.

    BSR is based on relativity to other products in the same category. 

    Think of BSR like a 100 m race and the time you run only matters when compared to your opponents. 

    You could win the race by running it in 14 seconds if all of your opponents finish in <15 seconds or you could come in last if all of your opponents finished in >14 seconds.

    Here's an example in Amazon terms.

    You have a product and sell 100 units in one week. Let's say that the BSR (in this example) is now 10. 

    The next week you sell just 90 units but your BSR goes down (which is an improvement) to 5.

    You sold fewer units but improved your sales rank. How?

    This just means that the product above you also took dips in sales, but they resulted in them selling less units this week than you did. They sold below 90 so you are relatively selling more at that point in time.

    This can go the other direction as well. You could increase sales by 20% and still see a dip in your BSR if your competitors increased sales as well.

    Amazon Sales Estimator  [Tools for Estimating Sales Rank]

    Keepa

    Keepa.com (Website and extension)

    Keepa has a massive amount of Amazon sales data. They recently realized they were giving too much for free and started charging a small monthly fee. 

    CamelCamelCamel (website and extension)

    Similar to Keepa, CamelCamelCamel (just “camel” or “CCC” for short) is another free web based and chrome tool that lets your track price and sales history.

    How to read keepa graph

    Jungle Scout Estimator(web tool)

    To use this you need to enter an email address, but it is well worth it.

    It is not a perfect tool (like I said, sales rank is not perfect and is relevant to many factors) but it does provide the most accurate estimates I have found.

     Sales per category Amazon

    FBAtoolkit.com(web tool)

    When I started selling, I used this a lot. Word started to spread that it was garbage and couldn’t be trusted. You can be the judge. I found it helpful, but like the estimator, it is far from perfect.

    FBA Toolkit

    FBA Toolkit is far from perfect, but worth checking.

    Jungle Scout (web app and extension)

    The extension is going to allow you to see estimated sales per month, average price and other valuable data from the Amazon website.

    2016-12-16_16-59-19

    The web app doesn’t require you to run from within the Amazon website and can provide you with valuable insight into products and estimated sales.

    Tactical Arbitrage Variation Analyzer (paid web tool)

    Tactical Arbitrage is a premium tool ($99/month, get a free 10 day trial with code ER10 at checkout) and all uses get access to the product variation analyzer.

    This is great because it lets you analyze sales for products with variations (which can be more difficult to understand). The tool uses the number of reviews left for different sizes to show you what sizes and colors people are actually buying of certain items.

    While this was once a standalone extension, the feature has been added directly to Tactical Arbitrage. You can now paste an ASIN and see which variations are actually selling. The data isn't perfect since it is based on product reviews, but it is still very helpful. On products with hundreds of reviews, the data is very reliable. 

    Tactical Arbitrage Product Analysis

    In the example above, the size 11D(M) US shoes are selling the most (according to reviews) and 38.9% of all shoes sold under this ASIN are Black/Onyx/Charcoal.

    You must approach products with variations carefully!

    How to Improve Your BSR and Sales

    Now that you know the truth about BSR, using these strategies will increase your BSR and sales.

    If you want to learn EVERYTHING about sales rank, pricing strategy and demand forecasting, I highly recommend Stephen Smotherman’s book/web course “How to Keepa Camel."

    Источник: https://entreresource.com/what-you-need-to-know-about-amazon-best-sellers-rank-bsr/

    Your Complete Guide to Amazon Sales Rank and How to Boost It

    Have you ever noticed that every product sold on the Amazon platform has an ever-changing number attached to it? Perhaps one day it’s 10 and another it’s 20. 

    What exactly is this number? Well, it’s called a ‘sales rank’. It’s used to show how well a specific product is performing on Amazon in relation to other similar listings. 

    What is Sales Rank?

    Sales rank is a numeric ordering of every product on Amazon based on how well that product is currently selling, not across the platform but within the selected category. 

    For example, a sales rank of 1 in the ‘beauty’ category means that the product is currently selling more units than any other product within that same category. A sales rank of 100 in the ‘jewellery’ category means there are 99 different products that are selling faster. As a rule, the lower the sales rank number, the higher the sales. 

    Sales rank is used to order products within every category and subcategory. Therefore, a single product can have differing sales ranks according to the category. 

    For example, fish food – which is quite a niche product – may have a tioga state bank newfield numbered sales rank in the ‘pond fish food’ category because that’s what shoppers browsing this category are looking for. But it may have a much higher numbered sales rank in the broader ‘garden & outdoors’ category because these shoppers may be looking for insect repellent, patio cleaner, bird food, picnic blankets, compost, pegs, or any other outdoor product.

    And that’s all there is to it. It’s very straightforward to understand. Unlike Amazon’s search rankings which are influenced by all sorts of factors and calculated by complex algorithms, there is nothing confusing or mysterious about sales rank. It’s 100% sales-based; the product that sells the most in any category has the #1 sales rank. 

    How to Find Your Product’s Sales Rank

    If you want to check how your products’ sales compare to other products in the same category, it’s straightforward to amazon sales rank your sales rank. First, it’s listed on every item’s product page in the ‘product information’ section (you may need to scroll down the listing a little to get there). Then, in the ‘additional information’ tab, you’ll see the ‘best sellers rank’, which will tell you the product’s rank within each of its categories and subcategories. 

    What is a Good Sales Rank?

    That’s a tricky question to answer. Of course, a top 10 sales rank (especially a top 3 position) is always best, and it’s what ambitious sellers should always be striving for. But the truth is that there’s a grey area when it comes to saying what a ‘good’ rank is. 

    Why? Because sales rank is mainly dependent on how competitive a category is. You could be selling crazily high numbers of units, but if there are thousands upon thousands of products within the same category, you may still be lagging behind. On the other hand, you may not be selling as much as you’d like but could still take a top spot in the ranks if you’re listed in a very niche and low competition category with fewer listings. 

    For some, a top 10 sales rank is good. For others, a top 100 sales rank can be fantastic.  

    The type of products sold within your category will also play a role in determining what is considered a good sales rank. You’ll usually find that some of the top sellers in most categories are consumable items, things that shoppers need to purchase regularly. The ‘home & kitchen’ category, for example, lists water jugs that shoppers will probably only buy once. But it also lists the replacement filters that shoppers will need to buy regularly. As a result, it can be challenging to amazon sales rank against consumables in terms of sales rank. 

    Why Does Sales Rank Matter?

    The obvious answer is that sales rank indicates how well you’re performing compared to your closest competitors. So, it’s either a validation that your listings are optimised in a way that makes your target audience choose your products over others in the same category. Or, it’s the motivation you need to identify weaknesses in your approach and work to adapt your Amazon sales strategy to attract and engage with more shoppers. 

    There are a couple of other reasons why sales rank matters, too: recognition and visibility. Products with a great sales rank get featured on Amazon’s dedicated best sellers page. In addition, the top-selling item in each category also receives a best seller badge to display at the top of the product page. 

    A best seller badge and an appearance on the bestseller page helps instil trust in visitors who are perhaps on the fence about making a purchase. In addition, it shows that more shoppers chose to purchase your item over others, suggesting the product is high quality, competitively priced, and meets the criteria of those wanting that type of item. It can be an excellent way to boost awareness and increase Amazon sales figures.

    How to Boost Sales Rank

    If your Amazon sales rank isn’t quite as good as you’d like it to be, there are many ways that you can drive more sales and, subsequently, improve your sales rank.

    However, it’s important to note that Amazon does not tolerate any black hat processes, with the company stating that ‘any attempt to manipulate sales rank is prohibited. You should not solicit or knowingly accept fake or fraudulent orders, including placing orders for your own products. You should not provide compensation to buyers for purchasing your products or provide claim codes to buyers to inflate sales rank’. 

    That said, there are some great – and acceptable – ways to become a bestseller:

    Carefully Consider Category

    First and foremost, it’s essential to select the most appropriate category for your product. Sometimes, this is easier said than done! For example, if you’re selling outdoor clothing, should you list yourself in the ‘clothes, shoes, jewellery, and accessories’ category and then in the ‘mens’ or ‘womens’ subcategories? Or, is it better to list in the ‘sports & outdoors’ category and then in the ‘sports & outdoor clothing’ subcategory? It’s worth researching the types of products in each category to make an informed decision. 

    Conduct Competitor Research

    On your product page, where you see sales rank, you can click the link to the relevant category to see a list of the top 100 selling items within that category. If you’re not #1 in that category, you’ll be able to see a list of similar products that are performing better in terms of sales. This is a great opportunity to check out those listings and look at how your competitors are describing and promoting their products. What are they doing that’s different to what you’re doing, and how can you close the gap?

    Optimise Your Listings

    Suppose your products aren’t selling as well as your competitors’ products. It may be that you haven’t optimised your listing in a way that attracts and engages your audience. Be sure to create a strong, clear title to draw people in, include keywords to maximise visibility in searches, and write top content that converts. You can use Amazon’s sales and traffic report to A/B test any changes you make, which can help real estate companies near me hiring a listing that meets the needs and preferences of your audience. 

    Build Your Review Profile

    Customers like reviews. They’re more likely to purchase from a company with good reviews because of the trust instilled through peer-generated content. So if your review profile is lacking, it’s worth bulking this up to help drive conversions, boost sales, and improve your sales rank. Reminding customers to leave a review using the ‘Request a Review’ feature on Amazon can help, but if you’re still struggling, consider signing up for one of Amazon’s review schemes, such as the Amazon Early Reviewer Programme. 

    Focus on Consistency

    We know just how important it is to make the most out of big shopping events. You probably spend a great deal of time preparing for Amazon Prime Day, or preparing for the holiday shopping season, hoping to sell more during these busy windows. But when it comes to boosting sales rank, it’s important not to focus your efforts only on the significant events, but try to build a solid and consistent selling pattern across the year. This not only helps boost your sales rank but also helps you maintain that position long term. 

    Tweak Your Ad Strategy

    There are two reasons why you may be struggling to sell. Firstly, because you’re losing leads at the decision making stage, which can be helped by optimising your listings. Secondly, because you’re not attracting potential customers in the first place. You must be driving high volumes of traffic to your listings to make a competitive number of sales, which means having an ad strategy that works. If you’re not already using Sponsored Ads or Sponsored Brands, it’s worth taking a look to see if they can help. 

    Price Competitively

    The final tip is perhaps the most obvious one: if shoppers are caught between two very similar items with similar features and functions, they’ll almost always choose the product with the lowest price. Of course, there’s a fine line here if you don’t want to eat into your profits, but it will always be challenging to sell more than a competitor if there’s a large discrepancy between your prices and their prices. Likewise, it’s not worth putting effort into attracting audiences with ads if you’re going to deter them with pricing.

    Sales Rank: Not a One Time Thing

    The most important thing to note about sales rank? Amazon updates sales rank every hour, so your position can go up and down throughout the day. This means that securing a strong position within your category isn’t a one-time thing; sales rank must be monitored and tracked so that you can intervene as necessary to avoid slipping down the ranks. It may help to work with a dedicated Amazon sales partner to ensure you’re quickly identifying drops in rank, responding rapidly, and implementing the best fixes. 

    Источник: https://www.clearads.co.uk/your-complete-guide-to-amazon-sales-rank-and-how-to-boost-it/

    Amazon ranks millions of products from the most to the least purchased. The Amazon sales rank is a valuable tool that sellers need to understand to improve the way they promote their products and increase their revenue. The online retailing giant will continue to be a force to reckon with, forecast to capture 50% of the e-commerce market this year. That's alongside the fact that 74% of consumers currently start their product searches on Amazon.


    Amazon Sales Rank: 10 Tips to Boost Your Score:


    What Is Amazon Sales Rank?

    The Amazon sales rank, also referred to as best sellers rank or BSR, indicates the popularity of one's product against other products within a specific category where it stands out. 

    It's expressed as a numerical score, with a lower number representing a more superior rank. For instance, #1 to #3 in a category means being the first to third top sellers in that grouping. The more products sold, the higher the sales rank will be. 


    Where Do You Find the Sales Rank? 

    You can find the sales rank in several ways. 

    Best Sellers Rank that appears under “Product Details”

    Best Sellers Rank that appears under “Additional Information”

    One way to find it is to look for the "Best Sellers Rank" on the product page. It's listed as part of a table under "Product Information" or "Additional Information." One or more rankings may show up on this table, depending on the category or subcategories where Amazon ranked your product.


    Another way to verify sales ranking is to go to Amazon's Best Sellers page. From here, you can choose the "department" to browse to find the best-selling products for each category. Products carry an orange badge with their ranking. 


    If you're a seller or retailer, you can go to Seller Central to check their product's sales ranking. At the top of the navigation bar, choose Reports, then click Business Reports. Then select Inventory in Stock before clicking Brand Performance. Sales ranking data appears in the second to the last column.


    How Is the Ranking Calculated?

    Amazon doesn't publicize its ranking method. However, experienced Amazon sellers cite the following contributors to a better score: 

    This refers to the number of orders placed, not the number of units ordered.

    • Current and historic sales (sales velocity)

    A large volume of recently placed orders can push up your ranking. However, Amazon also takes your historic sales into account. As a result, a competitor with more sales within the hour may not necessarily overtake you if the volume of past orders made on your product exceeds your rival's. 

    Sales ranking updates vary in frequency. Hourly updates cover the top 10,000 products in a category. Meanwhile, updates are done daily for products with rankings higher than 10,000 to 100,000.

    • Search engine optimization (SEO)

    You can gain a high ranking in Amazon's search engine through text relevance. This means the right choice of words for the title and description of your product.

    Being fully stocked sustains ongoing traffic to your product page. Buyers generally look for alternatives if they see an "out of stock" on a product page.

    Depending on what season you're currently in, some products sell well during some parts of the year. 


    Why is the Amazon Sales Rank Important to Sellers?

    For those preparing to sell their products on Amazon, the Best Sellers Rank or Amazon Sales rank is valuable because:

    1. It points you to in-demand products.

    By looking at items' scores, you can determine which products are most sought-after in one or multiple categories. This helps you decide on what types of items to offer. As a general rule, high-demand products are those with a ranking of 2,000 and below. 

    2. It identifies your competitors in a given category.

    You can check who and how many other suppliers there are for the product or products you plan to sell and what their rankings are. You can go to the product pages of the entities with a high ranking to examine their strategy, including their keywords, pricing, and external links. 

    3. It can predict the frequency in which a product sells on Amazon.

    Using sales estimator tools such as Jungle Scout, Helium 10, SellerApp, and AMZScout, you can view the average monthly sales and revenues that each of the top-selling products makes.

    For current sellers:

    4. It shows your standing in the online marketplace.

    Your rank indicates how your product is performing compared to other brands.

    5. It signifies your buyers' vote of confidence for your product.

    The high patronage indicates that consumers consider you to be a credible brand with a useful product.

    6. It boosts brand awareness.

    Being a best-seller will make your product more visible, with the stickers awarded to top-performing brands. Consumers are likely to buy a product once they know that many others have already bought it.


    What Is a Good Amazon Sales Rank?

    Getting a spot in the top 3 is ideal. But at the end of it all, your total sales are what really matters and not your sales rank. If you're starting out, work on raising your sales on a monthly basis and keeping your margins healthy. Improving your ranking to below 5,000 is a good sign that you're leaving the "low demand" zone.


    10 Ways to Improve your Amazon Sales Ranking

    For your Best Seller Ranking to rise, you need to make more sales. The following steps can help you attract more shoppers and convince them to buy your offers:

    1. Optimize your product title and description.

    Create well-written sales copy by including all the crucial information on your product listing. For the product title, these can include the brand name, model type and number, product type, quantity and size, power output needed, color, and design. Meanwhile, the product description should expand on the title. 

    Amazon has a list of requirements and a style guide for formatting product titles. The rules include:

    • 200-character maximum length, including the spaces (although a length of 80 characters or fewer is ideal) 
    • absence of text in all caps as well as subjective phrases and promotional phrases, such as "Hot Item" or "100% quality guaranteed." 
    • use of numerals instead of words (4 instead of four)
    • spelled-out measurements (36 inches instead of 36")

    Amazon also has rules for detailing product amazon sales rank. They include using bullet points to describe your product. You can focus on one benefit per bullet point, highlighting what makes the product different from others in the same category.

    Amazon has a formula for writing product descriptions per category. But the general or default bullet style goes this way:

    1. General description
    2. Composition (materials) and construction
    3. Most important feature or features
    4. Other important features
    5. Dimensions

    You also need to do a keyword search for your product to determine the related words consumers use in their searches for your product category.

    Product description tools are now available online for those starting out and who need help with content writing. Description generator sites or apps use natural language generation to help you describe your product by asking for the product name and the key details. 

    Moreover, Amazon suggests adding search terms about your product on your seller account.


    2. Offer competitive prices.

    It's best to use a repricing tool to sell your product at a lower rate than your competitor's and still earn a profit. Using this tool can help you win the Buy Box, which appears on the page of a product that's offered by many sellers.


    3. Use high-quality images.

    Shoot your products at their best visual condition, using a high-resolution camera. Use natural or artificial lighting, whatever is more appropriate. Amazon’s set of photo guidelines says it prefers the use of a plain white background.

    Show your product from different angles—interior and exterior and from afar and up close—as this is the closest your audience can get to your item virtually.


    4. Provide Amazon links on your social media.

    More prospects can discover your products if you include a link to your Amazon listing on your Facebook, Twitter, or other social media account. 

    You may also opt to hold a contest (giveaway) or offer a promo code.


    5. Join Amazon's fulfillment service and offer on Amazon Prime.

    Joining Fulfillment by Amazon (FBA)'s network will allow the online retailer to pack and ship your products either for free or within two days under the Amazon Prime program. Amazon also offers customer support and returns management for FBA-listed products, all of which can improve customer satisfaction and encourage repeat purchases. Two-thirds of Amazon sellers are already a part of the FBA service.


    6. List down answers to possible questions and reply to queries.

    In your product listing, include the possible questions and concerns that your buyers may have about your product and provide answers for each.

    Amazon shoppers will also be interested in buying from suppliers who reply to customers' questions. The company's Community Guidelines offer reminders for posting replies.


    7. Get more reviews.

    Amazon can send a message on your behalf, asking customers to leave feedback after buying your product. Activate this automated process by clicking the Request a Review button in the Order Details page of your Seller Central account. You arrive at that page after going to the Manage Orders page and selecting the product that you want a review for.

    Amazon doesn't allow sending buyers free gifts in exchange for a review. However, Amazon can send samples of your new or pre-release products to the Vine Voices. These most trusted Amazon reviewers can then write about your items.

    Meanwhile, an offline option is to include inserts in your packaging that contain a hand-written note or message of thanks, including a request to leave a review. 


    8. Buy ads.

    To gain more visibility, you can try placing pay-per-click ads on Amazon. There are three types to choose from:

    Professional sellers on Amazon should offer new—and not refurbished or used—products and need to have a Buy Box to be eligible for sponsored product ads. 

    • Sponsored Brand Ads 

    To have access to sponsored brand ads, sellers should be registered in the Amazon Brand Registry and be able to ship to any point in the US. 

    While product ads and brand ads only appear when shoppers conduct an Amazon product search, sponsored display ads work differently. Besides appearing on searches, display ads also pop up after shoppers have browsed (but haven't bought) your product or when they search for items similar to yours. Sellers should also be registered in the Amazon Brand Registry to be qualified for these ads.


    9. Work with influencers.

    Products that influencers endorse would usually sell well due to their followers' trust regarding their brand opinions and recommendations. 

    Work on getting more reviews and research the online personalities who your customers follow. You can then check if they mention or talk about your product in their feeds. Also, verify if they have an Amazon page or belong to the Amazon Influencer Program, amazon sales rank this will make it easier for you to contact them. When you decide to connect with an influencer, establish a relationship with them first before sending a formal request for a working partnership.


    10. Track your performance with analytics.

    Amazon Brand Analytics is available to third-party sellers who own a brand and want to keep track and improve their product's performance. It allows you to view key metrics such as popular keywords, the demographics of your customers (age, household income, gender, marital status, and education), and an "item comparison." The tool lists the five most frequently viewed products during the day your product(s) were also viewed or during a range of selected dates.

    Frequently Asked Questions

    What's organic ranking on Amazon?

    Organic ranking on Amazon refers to a product's position on Amazon's search engine results page when a user types in a keyword. However, with the help of SEO techniques, your product can rank high or appear among the first entries on the SERP. This will make your product more visible and attractive to buyers as the first three items on Amazon's SERP make up for 64% of clicks.

    What is Amazon's A9 Algorithm?

    The A9 Algorithm is Amazon's search engine and also the system behind the product ranking on the site. It's named after Amazon's subsidiary, A9.com, which was originally founded in 2003 to be the independent search engine for the World Wide Web. But since 2008, it has solely worked for the online retail behemoth.
    It’s currently tasked with building, managing, and enhancing its search and advertising technologies. It handles SEO, indexes the text describing every product in the Amazon universe, observes historical traffic patterns, and analyzes data.

    The factors that the A9 Algorithm looks for in ranking products sold on Amazon include the points mentioned above. They include text match relevancy, sales velocity, pricing, stock availability, FBA, images, ads, and reviews. However, Amazon's algorithm is updated regularly. The latest version, A10, reportedly gives more weight to positive feedback, click-through rate, and off-site ads like those appearing on social media. Ads and promos now carry less impact.

    What are the most common Amazon SEO mistakes?

    Some common mistakes when it comes to optimizing your content for Amazon include:
    - Not managing your product inventory
    Your SEO strategy is useless without a streamlined inventory process. Check Amazon's suite of inventory management tools on Seller Central. 
    - Failing to sustain SEO efforts
    With the updated algorithm putting a premium on accurate and relevant content, you cannot be lax when it comes to your product descriptions. Check for grammar and spelling. Keep your content descriptive, with an emphasis on benefits and your target market. Increase your relevance by regularly doing a keyword search to refine your existing product listing and ensure your future ones contain well-optimized keywords.
    - Lack of effort to get reviews
    Give your customers a voice and let them feel you hear them by enrolling in the Vine program and answering their questions.
    - Featuring few or poor-quality images
    Use all available image slots for your page. Sellers get at least seven slots in most categories. Choose informative images that will help shoppers better understand your bulleted descriptions. Review Amazon's photo guidelines.
    - Not keeping tabs on your competitors
    Find out who your competitors are and take time to find the loopholes in their product listings. This form of competitive research can help you strengthen your product pages.

    How do I enroll in Amazon FBA?

    You first need to set up an Amazon seller account:
    1. Go to https://services.amazon.com. 
    2. Scroll down below the "Become an Amazon Seller" heading until you find three boxes, including one with the title "Make Money." Click "See Pricing."
    3. You will find two options: “Sign up for Individual” and “Sign up for Professional.” Click the button that applies to you.
    4. For an individual account, enter your email address or phone number. Amazon will send a one-time password to your email address. You then copy this OTP to proceed with your registration. 
    5. Next, you’ll be asked to enter your business location, business type, and full name.
    6. Amazon will then ask you to enter your personal information, including citizenship, birth country, birth date, proof of identity (ID such as passport with its expiration date and the country where it was issued), business amazon sales rank, and phone number.
    7. You next have to choose your marketplace and give your credit card details and billing address.
    8. The final steps include supplying the name of your store, telling whether your products have universal product codes, specifying whether you're a manufacturer or brand owner of the product you’re selling, and giving your store's physical address.
    Once you've set up your seller account, you can visit the Getting Started with FBA page or sign up here to join the FBA network.

    Should I rely on Amazon’s Best Seller Rank when deciding on which items to sell?

    No. Use it with a combination of tools, including keyword research and sales estimators to have a better picture of what's hot in the market and how much money you can make.

    Источник: https://influencermarketinghub.com/amazon-sales-rank/